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Team Lead – Product Integration / Trade Marketing, Media

Singapore

Team Lead – Product Integration / Trade Marketing, Media

 

Job Description:

  • Lead the Trade Marketing function to create awareness, engagement and consideration for the company’s Media brand amongst advertisers and media agencies regionally
  • Drive all marketing activities, including creation of brand value proposition, website (enabled with SEO/ SEM), videos, print and electronic collaterals, events and relevant trade content, while liaising with multiple event/ design/ creative as well as media houses
  • Assist the Director, Media Sales and Trade Marketing in driving the annual revenue from advertising sales by monetising its multi-media platforms- IPTV, digital apps and services, mobile and print.
  • Actively oversee the creation, roll-out and go-to-market strategy for tailored client solutions and industry-specific sales packages. Stay abreast of market and competitor trends to driving optimal pricing strategy for various Media assets
  • Partner with the Sales Team to actively pitch and secure new advertising deals across platforms
  • Foster strategic relations with existing and new partners to drive product innovation and portfolio expansion. This includes, regional and global broadcasters, digital content providers and marketplaces, ad tech companies as well as other strategic partners
  • Drive audience research and in-depth consumer understanding as a key differentiating tool. Engage closely with the Research team to enable more focussed and proactive selling.

 

Qualifications:

  • Minimum 8-10 years of experience in sales and marketing in Singapore/ Asia
  • Experience in Media (TV, Digital) preferred
  • Experience in Media agencies, esp., on the Digital side, preferred.
  • Ability to lead a cross-functional team
  • Ability to work in a high-speed, demanding sales-driven environment
  • Ability to partner with multiple members of a large Sales Team
  • Good presentation and communication skills a definite plus
  • Good comfort level with audience research
  • Ability to manage and influence senior stakeholders in the organization

Interested candidates may send their CV to MAC (Reg No. R1221300) at anc1@anchorsearchgroup.com quoting the job title in the Subject line. We regret that only shortlisted candidates will be notified.