Director, Mobile Postpaid Product Marketing

Director, Mobile Postpaid Product Marketing

Key Responsibilities

• To achieve revenue and profitable market share in the postpaid mobile markets.
• To lead and shape the market with innovative market offerings, deliver upon the company’s brand promise and a positive customer experience.
• To drive data monetization and increase ARPU of customers in the postpaid mobile markets.
• To reverse the declining roaming revenue and increase non-data roamer to use data when roaming
• To optimize handset subsidy without impacting market shares and drive take up of higher value price plans
• To formulate, track and own marketing budgeting
• To work closely with Product Development team to conceptualize and develop relevant mobile data VASes and applications for specific market segments.
• Responsible for strategic marketing to identify the target segment, product positioning, pricing, packaging and work with Segment Marketing/Sales on go-to-market plans.
• Develop effective marketing strategies and work with multiple cross-functional stakeholders for end-to-end implementation of marketing plans.
• To streamline existing/legacy services, manage customer migration with Network Group/Customer Management.
• To work with internal stakeholders including Product Marketing, Customer Management, Content Management on product pricing/review which impacts customer ARPU, internal and external churn.
• To work with IS/Billing, Product Development and Network Operations to ensure products and marketing schemes are supported including customer-friendly bill presentation.
• Work with legal, regulatory and external industry bodies to ensure compliance with all legal, regulatory and industry requirements.
• To keep abreast of technology trends and capitalize on opportunities to drive innovation as well as monitor the competitive landscape to stay ahead of the competition.
• Develop the competencies and coach the team member in performing their roles

Desired Skills and Experience

• Degree, an MBA will be an advantage
• At least 8 years of marketing working experience, preferably with Mobile industry knowledge and people management experience
• Good Project management and Financial analysis skills
• Possess a technical appreciation of mobile technologies and platforms
• Team-player and ability to influence other business functions
• Leadership and Inter-personal communication skills
• In telecommunications industry for at least 5 years

Interested candidates may send their CV to MAC (Reg No. R1221300) at anc1@anchorsearchgroup.com quoting the job title in the Subject line.