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Field Marketing Manager, ASEAN



  • Reporting to the Head of Marketing, ASEAN, the ASEAN Marketing Manager works closely with ASEAN sales leaders and other functional leaders to define and implement the local marketing strategy to support business growth and GTM and achieve marketing KPIs
  • Develop and manage yearly and quarterly marketing plans and associated budgets based on the defined Country strategic priorities of Singapore, Malaysia, Indonesia, Vietnam, Thailand and Philippines.
  • Own and drive effective demand and lead generation programs (direct mail, email, e-Newsletters, content syndication, telemarketing, LinkedIn, seminars, executive roundtables, webinars and tradeshows) in collaboration with ASEAN sales leaders to support ASEAN business growth objectives
  • Deliver high-quality leads that maximise the value and ROI on all marketing spend and achieve KPIs of MQL, marketing-sourced pipeline and marketing-sourced revenue
  • Support the utilization of Alliance Partner MDF and enable appropriate spend of MDF on joint marketing initiatives in line with policy and guidelines to drive returns
  • Liaise and collaborate closely with key stakeholders to get buy-in, support and feedback: ASEAN and APAC marketing teams, ASEAN sales organization, alliance and channel partners, agencies and others
  • Document programs and conduct post analysis, evaluation and reports on all programs for quarterly business reviews, performance measurements and audits
  • Manage the marketing procurement process with the support of marketing operations team
  • Support global strategy through effective and timely delivery of solution and product launches at Country level
  • Collaborate with team members to support non-demand generation activities that support Country market presence and objectives through PR, social media and customer advocacy
  • Act as local brand champion; embrace the philosophy and deploy the vision to the market



  • Bachelor’s Degree in Marketing
  • 8 to 10 years B2B Marketing experience in IT across all marketing domains in ASEAN (Singapore, Malaysia, Indonesia, Vietnam, Thailand and Philippines) markets
  • Proven successful marketing plan development and implementation skills are essential
  • Demonstrate understanding of marketing disciplines and marketing mix including audience targeting, and marketing vehicles
  • Ability to develop and articulate strategy, able to drive translation of strategy into successful tactics and execution
  • Attention for detail, highly organized and multi-tasking to handle several campaigns and timelines simultaneously
  • Thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
  • Good command of English and Bahasa; able to do copywriting and translation
  • Strong negotiation skills and effective budget management capability and accountability
  • Strong project management skills with ability to recognise, adapt and respond to changing market and business environments
  • Possess strong sense of accountability, ownership, adaptability, initiative and execution
  • Strong communication and interpersonal skills, able to collaborate with, and positively influence a wide range of multifunctional stakeholders at Country, APAC and Global level
  • Working knowledge of SFDC, Marketo and PowerBI
  • Ability to travel as required


Interested candidates may send their CV to MAC (Reg No. R1221300) at anc1@anchorsearchgroup.com quoting the job title in the Subject line. We regret that only shortlisted candidates will be notified.